reasons to shop locally
…things to let your customers know
1. Local shops sell a wide range of great products at affordable
prices. Many people get out of the habit of shopping locally and
then surprised by the range of products and services available.
2. Shopping locally saves you money
Bigtown shops have done a good job of convincing us all that
sole traders = expensive, but the evidence just isn’t there
this up. If you add in travel, parking costs, fees to transport
items home and customer time, the overall cost is often much
3. Shopping locally retains our communities
People don’t like losing shops and services in small towns
villages but don’t equate this to how they spend their money.
will only survive if customers spend locally – so if you want
town centre, where people can socialise as well as shop, we need
encourage people to shop locally.
4. Shopping locally retains our distinctiveness –
Many town centres look the same with franchises and
multinationals. Independent shops create distinctive shopping
experiences and stock different products. Independent shops keep
traditional local products alive. They respond more quickly to the
needs of local customers, stocking products to meet the changing
population needs. They can also be more innovative…….organic
products were first developed by independent traders!
5. Shopping locally saves the environment
We are all aware of CO2 emissions and our environmental impact.
Local shops often stock a higher percentage of locally sourced goods
for which distribution time and customer journey times are reduced.
This helps reduce our global footprint.
6. Shopping locally creates jobs
Shopsand businesses in our villages create local employment and
self employment. These people in turn spend in the local economy.
Over half a million people are employed in retail in our rural towns
and villages. Evidence shows that for every $10 spent in an
independent shop, $25 is generated for the local economy compared
to $14 spent in multinationals.
7. Local independent shops invest more in our communities
Sole traders and independent stores are proportionally more
generous in their support for local charities, carnivals, schools
community events. So supporting local shops means a financial
return for our community.
8. Local shops are for everyone
Most people can get to their local shops easily. This is especially
important for the elderly, the vulnerable, young people and those
without private transport. Keeping your shops open by buying locally
helps the whole community.
9. Local shops value you more
Evidence from numerous surveys shows people receive better
customer care and service in local shops. Traders survive by their
reputation and repeat business – so shopping locally means
get a higher standard of service.
10. Shopping locally saves services
Private, voluntary and public sector services cluster around shops.
The loss of a shop from the village centre often corresponds to
a reduction in these
services. As shops disappear, a domino process is easily set in